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Posts under ‘revenue’

What’s your museum’s “cello side”?

A decade ago, between stints in grad school, I worked in marketing for the Long Beach Symphony Association.  It was an exciting year; the orchestra was seeking a new conductor, and in the organization used the transition as an excuse to revisit its subscription packages.  Previously, the house pricing map looked similar to this one [...]

What can museums learn from the decline of American newspapers?

(Cross-posted at BlogHer) Those of you who know me well know that my husband is an all-around, old-time, self-described “newspaperman.”  He’s done writing, editing, photography, graphic design, web design, telepimping (coordinating a newspaper’s classified-ad and voicemail-based dating service), and anything having to do with “putting the paper to bed”—that is, getting it to the printer.  [...]