Comments on: What’s your museum’s “cello side”? http://museumblogging.com/2010/01/14/whats-your-museums-cello-side/ Thu, 08 Jul 2010 14:48:47 +0000 hourly 1 http://wordpress.org/?v=3.0 By: Jill Overacker http://museumblogging.com/2010/01/14/whats-your-museums-cello-side/comment-page-1/#comment-859 Jill Overacker Mon, 15 Feb 2010 20:48:54 +0000 http://museumblogging.com/?p=176#comment-859 Hello Leslie, I'm a PR grad student and this post really made me think about the long-tail theory of marketing. It basically explains how marketing is changing thanks to the effects that social media is having on niche marketing. It shows how focusing on these various niche markets can be as beneficial to an organization as focusing on broader audiences with traditional media. This post gave me a lot to think about, thanks for such great insights! Hello Leslie,

I’m a PR grad student and this post really made me think about the long-tail theory of marketing. It basically explains how marketing is changing thanks to the effects that social media is having on niche marketing. It shows how focusing on these various niche markets can be as beneficial to an organization as focusing on broader audiences with traditional media. This post gave me a lot to think about, thanks for such great insights!

]]> By: Roundup « Public Historian http://museumblogging.com/2010/01/14/whats-your-museums-cello-side/comment-page-1/#comment-777 Roundup « Public Historian Tue, 19 Jan 2010 16:54:35 +0000 http://museumblogging.com/?p=176#comment-777 [...] Terrific post by Leslie M-B about museum membership and appealing to visitors who don’t mind the “cello side.” [...] [...] Terrific post by Leslie M-B about museum membership and appealing to visitors who don’t mind the “cello side.” [...]

]]> By: Nina Simon http://museumblogging.com/2010/01/14/whats-your-museums-cello-side/comment-page-1/#comment-771 Nina Simon Thu, 14 Jan 2010 17:13:52 +0000 http://museumblogging.com/?p=176#comment-771 Wow. This is a great post. I've been doing some research on niche memberships recently and premium services that some visitors clamor for and others couldn't care less about (i.e. advance camp sign-ups). I love the counter-intuitive nature of what you're presenting. I also think it's interesting that to a novice, the map is confusing, but trains people to learn the subtleties of value in the world of symphony seating. I wonder if that exacerbates the bias toward seeing the violin side as better or helps people learn that it is in fact superior. Wow. This is a great post. I’ve been doing some research on niche memberships recently and premium services that some visitors clamor for and others couldn’t care less about (i.e. advance camp sign-ups). I love the counter-intuitive nature of what you’re presenting.

I also think it’s interesting that to a novice, the map is confusing, but trains people to learn the subtleties of value in the world of symphony seating. I wonder if that exacerbates the bias toward seeing the violin side as better or helps people learn that it is in fact superior.

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