Rough notes on this one. . .
“Designing a web site for young people: the challenges of appealing to a diverse and fickle audience”
Rose Cardiff, Tate Online – full paper online here
User-generated content
Potential issues:
- child protection law for children under age 16 in UK
- IPR and copyright
- cost and effort of moderating site if it’s a success
- server requirements for hosting a lot of new content
- quality of content and relevance to the young programs at the Tate
Tate’s approach
- involve young people in the design and content of the site
- commission young people to produce content
- showcase content produced at Young Tate events
- provide opportunities for young people to interact w/artists
Challenges
- wide age range (13-25 years old)
- young people from diverse backgrounds
- youth based at different locations
- setting youth expectations
- expecting too much from youth
- time req’d to involve young people fully in the process
- need for a clear, structured process
commissioned students felt restricted by Tate’s reputation
Future plans
- Not enough to “do” on the site
- more interactivity and opportunities for young people to contribute – such as taking photos with mobile phones and uploading them to the site
- Expand the site beyond the in-gallery programme to offer more to online visitors
- Arist-led online projects that everyone can contribute to – a curated space on the site, an artwork in its own right where the artists and young people work together using mobile phone images
- More opportunities to interact directly with artists through web 2.0 technologies such as blogs
mw2007